The 7 Step Formula I Used to Quickly Build a $50 Million Dollar Online Business From My Home Office, Starting with a “Dumb” Idea & a Notepad
Plus the 2 Additional Steps I Missed That
Would’ve Put Us Over $100 Million
Warning: these closely-guarded secrets have only been shared once
at a mastermind that cost people $35,000 to attend…
My name is Kelly Felix…
And I must admit something embarrassing…
Not long ago I overheard some top marketers discussing me in private…
And what I heard was soul-crushing…
They said I was:
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A Has-Been
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Overrated
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A One-Hit Wonder
And I must admit…
Although the words pierced through me like a knife…
They were kinda right.
I had once been talked about in some circles as a “top marketer”…
But that was well over a decade ago.
My peers were now on stage with Tony Robbins or Richard Branson…
Changing the world.
Meanwhile I was sitting at home twiddling my thumbs…
Thinking about “the good ole days”.
I hadn’t created a massively profitable website in ages.
I wasn’t even sure if I knew how anymore.
Maybe there was just too much competition these days…
Or maybe I just wasn’t as smart as I thought I was.
Or maybe…
I had gotten lucky in the past, and my luck simply ran out.
In 2005 I created a product that 500,000 people purchased.
It was an ebook called “The Rich Jerk”.
Not long after that, I was fortunate enough to partner with some people who were smarter than me…
And I earned a healthy income for a couple years, working alongside them.
But nothing to get overly excited about.
When those partners ultimately moved on to new projects without me…
I was left scratching my head.
What should I do next?
Well, for the next 5 years I jumped on every trend I could, such as:
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Selling t-shirts from Facebook ads
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Creating a Shopify Store
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Selling on Amazon FBA
- Being an Entrepreneur “Coach”
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Doing Affiliate Marketing
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Orchestrating a Big Product Launch
None of it worked.
Meanwhile, my friends were posting pics of their new Lamborghini’s on my
Facebook feed every other day.
And those posts chipped away at my confidence…
Like death by a thousand cuts.
Was I a loser?
What was I doing wrong?
Maybe I truly was the Vanilla Ice of marketing…
As I said, I was writing an email to my mom…
In an effort to help her qualify for a home refinance loan.
She needed a credit score boost to qualify for a better interest rate.
So I shared some tips with her…
About how I had recently raised my credit score from 481 to 810…
Using info I found scattered all over the internet.
Now this refinance could potentially save her hundreds of dollars every month…
And she lives on a fixed income…
So qualifying for it was a big deal to her.
And not long after using my credit repair tips…
I’m happy to say, she got the loan she wanted at an amazingly low interest rate…
And she was absolutely thrilled!
So I thought, what the heck, maybe I should go a step further…
And try to help even more people fix their credit.
I got on Click Funnels and made a very simple one-page website (since I’m not a techie)…
And I shared my credit-repair tips on it…
The same ones I had shared with my mom.
But this time I jazzed my notes up a bit, going into even more detail…
Including how I filed 12 lawsuits against companies like Equifax, Amex, Transunion, Experian, and a bunch of debt collectors.
And detailing how I won 11 of those cases, even though I had never set foot in a courtroom before…
All while being so nervous that I could barely put 2 sentences together without stuttering in front of the judge.
While reviewing my little one-page website over and over…
I started to realize that the guide I was putting together…
Was exactly what I wished I had myself, when my own credit was terrible.
It was so simple, yet so good, and easy to understand.
I realized I might be able to charge money for it.
After all, I had put in hundreds of hours of research, gone to court, and learned the real do’s and don’ts of credit repair.
All on my own.
And a good credit score can easily save a person thousands of dollars, if not tens or hundreds of thousands.
Not to mention the stress relief, and all of the other benefits that come with having a good credit score.
So why wouldn’t I be able to charge for it?
I forged on, and organized my credit repair notes into a Microsoft Word document…
And then I put the guide up for sale, on my little one page website, for $19.95
I didn’t really know what to expect.
“Oh well”, I thought. “Let’s just see what happens.”
I channeled my inner Kevin Costner, and thought maybe…
Just maybe…
“If you build it, they will come.”
But…
I built it…
And nobody came.
So that was that.
But just before I gave up altogether…
I thought, what if I got a little more creative?
My website was so basic.
I had been so focused on improving the credit repair tips…
That my website suffered, and it wasn’t very compelling.
It was ignoring the basic rules of marketing & copywriting altogether.
I mean at least I could try positioning my guide as being filled with credit repair “secrets” instead of just “notes”.
Sounds more interesting, ya know?
So I literally just changed the name of the product.
Could a simple change like that really move the needle, turning a losing website into a winner?
Well, wouldn’t you know it…
A few more people started trickling in here and there…
And some of them actually plunked down their cold hard cash for my newly renamed credit repair “secrets”!
Not only were there no refund requests…
My customers were over-joyed and thankful.
Maybe I was onto something here?
I began to think about how to reach more people.
How to cast a wider net, without breaking the bank.
Little did I know, we would end up being able to purchase a $2.4 million dollar house, have our cars paid for, and be able to put a nice chunk of change into long term investments, some bitcoin, our kid’s futures, and much more…
My wife Alison was so moved by the tearful videos people were sending in…
She offered to join me and be our lone customer service representative…
Answering any comments or questions that were sent in.
Since most of the messages were very uplifting…
It was a pretty feel-good job for her.
Messages from people like Brian Murray (below).
This guy was so appreciative of our help, he actually flew out to San Diego to shake my hand and thank me in person.
And I made sure to have a camera ready!
(Fair warning – we both shed a few tears)
I was relentless.
I kept trying and failing.
Editing the sales message over and over and over.
No whiteboards.
No Neanderthal arms.
No gimmicks.
Just a simple video with text, stock images (of people in despair) and scary music.
Until I got it just right…
Like this:
The infomercial world is a whole other story altogether.
It’s fascinating really.
And it’s MUCH cheaper than people think it is.
For example, you can have a 30 minute show on at 2am in New York, for as little as $20 per airing.
Meaning I only needed to sell one copy of Credit Secrets to break even.
I see so many brilliant marketers online, and I always wonder why they seem reluctant to advertise on TV.
People will advertise on Youtube all day, but not on broadcast television or cable.
It’s the strangest thing.
To me, television is a forgotten medium.
It’s very underestimated.
Maybe that’s because so many people have been “cutting the cord” and switching to streaming services like Netflix.
But I can tell you that our infomercial did very well…
To the tune of 328,000 buyers (before I sold the company).
The show is still on TV right now.
We also had an email subscriber list of over 1 million people.
So there are definitely still people watching TV.
And if you’ve seen how bad and corny infomercials are these days…
It doesn’t take much creativity to stand out from the rest.
I’m Pulling Back the Curtain on it All…
I’ve put together a video blueprint of
everything
I did to create a $50 million dollar business from scratch.